Free your mind. Welcome to a brave new world of brands.
Magic dies when we stop believing in its power to transform things and amaze us with possibilities. It is an idea that we can see only if we believe. A brand in its true sense is somewhat similar. It thrives, grows and becomes a powerful force when we are able to imagine its connection with the larger world in which it exists, enmeshed in an intricate web of life. An effective brand strategy plays a significant role in building brand beliefs in the mind of the consumer. Futurebrands, a brand consulting firm, provides total brand management solutions based on deep cultural insights.
Success Stories
WILD STONE is a one of the leading male grooming brands in India. With presence in product categories like Deodorant, Perfume, Premium Soap, Shaving Solutions & Talc, WILD STONE addresses the evolving needs of India's youth.
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Bharat Darshan
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BHARAT DARSHAN
Here's a peek into Bharat Darshan 2013-14. This time we delved into the lives of those who have leapfrogged across class, caste, gender or socioeconomic lines. These are not 'hero' stories. These are stories that are all around us. These are stories of changing India.
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Bharat Darshan 3.0 is here. Bharat Darshan is a quest to understand the processes through which India embraces change, and therefore what can we expect India to look like tomorrow. India is at a point where millions of transitions are taking place along many axes; such as income class, blue collar to white collar, gender roles, mindsets etc. This year we are documenting the biographies of people who have experienced a transition into a new world. What is their story? Eight teams has set out to different parts of India to explore these transitions.
