In a vastly underbranded country like ours where most brands are imported ideas, IP is the way of the future. We are India’s first Brand IPR company and in 2010-11, our trademarks’ net sales aggregate grew to approx Rs. 1230 crores, at 33% year on year growth.
We operate on a licensing model and partner with our licensees to expand our brands across new categories, markets and retail formats. Currently, our direct-to-retail license partners include Indus League Clothing Limited, Pantaloon Retail (India) Limited, Future Value Retail Limited, and Future Consumer Enterprise Limited.
As brand owners, our driving agenda is to create brands that are made for India. Implicit in our approach is the imperative to unshackle brands from a limited marketing or manufacturing perspective. Our attempt is always to take a broader view when defining our brands, their core proposition to the consumer and their vocabulary while engaging with them. After all, brands like all powerful ideas can only come alive and prosper when they find meaningful expression in our lives. Our growing portfolio of brands across categories bears the testimonial to our point of view on building powerful brands for India.
There is an element of unpredictability to all our enquiries, as these bits of inventory open up our enquiry into diverse realms of popular culture, mythology, language, design, archetypes and identity, to just name a few. At Futurebrands Consulting we set out to look for the meaning hidden within things.
This role becomes the key to exploring new opportunities & markets, managing change, designing products / experiences and even driving the internal culture of organizations.
At their peak these meaning systems achieve mythic proportions. Each one has a motive, preferred set of actions, choices, aspirations that makes them internally consistent.
Strong brands draw energy from well-entrenched meaning systems – Kinley water spoke to the yearning for lost innocence through its positivity, Wills Filter helped us cross the threshold into white-collar respectability, Onida opened up the world of unequal living.
Our attempt at Futurebrands Consulting is to connect brands with their inherent sources of meaning.
Is it about what we retain
or about all that we have learned and let
go of? Our experience of education is
like a long corridor with doors on either
side, where substance comes in from one
door and exits the other... while we
move on relentlessly. 
Is it about what we put on the table or the carnage that we leave
in our wake? 
Is it about fighting germs or waging a war against our deepest fears? Constructing a ‘mental model’ is not a process as much as it is an approach. There is no one way of getting to it. Therefore, every brand or business demands an enquiry and analyses that is tailor-made to its particular context, character and circumstance. This precise interrogation lies at the heart of our collaboration with you and the customized solutions we bring to the table.
The cultural context of jewellery
Unraveling the soul
Chote gaon, badi pyaas
Representing education in India
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