In a vastly underbranded country like ours where most brands are imported ideas, IP is the way of the future. We are India’s first Brand IPR company and in 2010-2011, our trademarks’ net sales aggregate grew to approx Rs.1230 crores, at 34% year on year growth.

We operate on a licensing model and partner with our licensees to expand our brands across new categories, markets and retail formats. Currently, our direct-to-retail license partners include Indus League Clothing Limited, Pantaloon Retail (India) Limited and Home Solutions Retail (India) Limited.

As brand owners, our driving agenda is to create brands that are made for India. Implicit in our approach is the imperative to unshackle brands from a limited marketing or manufacturing perspective. Our attempt is always to take a broader view when defining our brands, their core proposition to the consumer and their vocabulary while engaging with them. After all, brands like all powerful ideas can only come alive and prosper when they find meaningful expression in our lives. Our growing portfolio of brands across categories bears the testimonial to our point of view on building powerful brands for India.