We build brands.
We collaborate with Indian entrepreneurs who have brand ambition and investment mindset. Our partner companies may be small in size or regional players but have good manufacturing or sourcing capabilities with expanding distribution. Together we recognize that powerful brand ideas attract capital which in turn creates value. Our partners don’t merely need advisory services but want everyday brand management support. We instill confidence at both intellectual and operational levels which leads to a ‘business league change’ perspective and results.
Our partners are able to focus on their core competency areas like R&D, Manufacturing, Supply chain, Retail distribution and leave all Brand Management and Marketing responsibilities to us. Together, we ensure brand asset value creation, growth and protection.
At Futurebrands Partnerships, we don’t work on short term projects; we invest in long term relationships that range from growing a regional brand to national, rejuvenating an Indian trademark, co-creating a brand with celebrity, partnering an export house to launch its first brand in Indian market or mentoring an entrepreneur to empower his business with brands.
We appreciate that ‘share of success’ is the real evidence of our confidence in growing brands. We understand that ‘contributing first & more’ is a pre-requisite to grow partnerships to have a great future together!
McNroe Consumer is amongst the fastest growing young Indian FMCGs, with a CAGR of over 67% over the last 4 years. With a portfolio of well positioned, highly visible brands enjoying high TOMA it has rapidly become a strong player in the highly competitive personal care space.
Within a very short span of time, McNroe in partnership with Future Brands, have been able to create huge consumer traction for WILD STONE, Which is amongst the top brands in the highly competitive Deodorant category.
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The only brand that offers a range of five fragrances in the deodorant category, Secret temptation enjoys high consumer loyalty and a repeat purchase of 60%.
Secret Temptation has seen phenomenal growth in the past two years. Rated amongst the top three brands in the deodorant category, it holds a 2.9% market share as on date. It is the No.1 deodorant brand in Bihar and No.2 in the markets of Delhi, Orissa and North East. The brand nurtures plans of growth of becoming No.1 deodorant brand in the year of 2013.
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WILD STONE bases its products on the changing needs of India’s youth. WILD STONE answers the need for fragrance on the go, with its Deodorants and Perfumes. The strong fragrances are ideally suited for Indian weather conditions. Soaps and shaving products complete a man’s personal care ritual. With a wide range of fine fragrances, WILD STONE offers an international experience to its users.
WILD STONE has grown rapidly over the last 5 years, as one of the leading male deodorant brand in the country. The success of the brand is reflected in the fact that it features among the top 3 deodorant brands in several states, both in terms of market share and top of mind awareness.
Walking hand in hand with the evolving consumer’s tastes and preferences, WILD STONE deodorant was launched in a completely new packaging in September 2011. The new packaging is much appreciated and has been received well by the consumers
WILD STONE took another leap in year 2011 by going live on digital, a medium any brand can ignore at its own peril today. WILD STONE, in its endeavour to communicate and engage with the consumers, established its presence across social media platforms like Youtube, Facebook and twitter. The success of these brand platforms is reflected in the fact that the WILD STONE brand channel on Youtube (www.youtube.com/wildstoneofficial) got more than 3 lakh views and WILD STONE Facebook page (www.facebook.com/wildstoneofficial) has more than 60,000 fans, all this within 2 months of the launch
With a clearly differentiated position, and strong growth across categories, WILD STONE is set for success!
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