“Every person has an imaginary friend…their favorite brand"
Nupur Yagnik is a marketing and branding strategist who has worked with leading FMCG, and Media brands. Astute, and quick-witted, she excels in brand resurgence and rebranding. As a senior brand manager of The Economic Times (ET), Nupur was responsible for the brand health, and new launches, working on legacy properties such as India's Best Companies to Work For, and developing new ones such as ET Young Leaders. Nupur’s strength lies in aligning the visions of the various stakeholders of a brand orbit. She also holds sales experience with Godrej Consumer Products Ltd, working in markets as diverse and complex as Delhi, Gujarat, and Madhya Pradesh.
Nupur is an MBA in Marketing, and a graduate in English Literature from DU’s Sri Venkateswara College – education that she finds relevant in understanding the cultural context of consumer behavior. She has a keen interest in world literature, is a wanderer, and an avid email@example.com