“A strong brand has to have a really powerful idea behind it, an idea that can take you by surprise and plant itself in your head. It can’t be unseen and changes the way you see the world and yourself"
Rohan is a Masters in Literature from Delhi University who started his career with a leap into the world brands. Cultivating a passion for stories he wanted to understand the everyday stories of brands and people that often remain untold. Previously he was working with the Qualitative research team of IMRB Delhi where he got the chance to see firsthand how people across India think about brands. Conducting research across the country he also managed to catch the travel bug and can be found trying to plan a trip somewhere every long weekend. Generally quiet he was an avid debater in college and misses surprising people with his aggressive performances.