“Consumer’s relationship with brand is no different from life. To keep it going, brands must work on the spark"
An MBA in Advertising and Marketing, Shipra started her career with something she calls a bonus – advertising with HBO. After HBO she had some interesting stints at Saatchi & Saatchi and Ogilvy managing businesses ranging from oil & gas to healthcare to food to personal care, before she eventually came to Futurebrands to explore yet another love – fashion & retail. Her professional strengths lie in multi-tasking and integrated brand campaigns where she is required to manage multiple stakeholders and mediums. When not working, she loves to cook all kind of food and eat it while watching my favorite TV shows – entire season in a go. She tries to travel often. And when she does, she likes to see the country like locals do. She hopes to someday find a way to mix her 3 passions – food, travel and television and pursue it as a email@example.com