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Think Stream

Bioscope 1: The birds, the bees, and the lush greens

It was an evening filled with exuberance: of the lawns and the powerful opinions that Paromita Vohra brought with her for Futurebrands’ Bioscope series’ first presentation: ‘Paro-Vaani.’ Paromita is a well-known documentary filmmaker, writer, teacher, actor, feminist, founder…
Futurebrands
20 Sep 2017
 

Evangelize an Idea first. Build a Brand later

Soon we will have request from business schools in India to co-author case study on Brand Evangelism as Patanjali (an Indian cross category FMCG brand) will reportedly grow to  INR 5000 ( USD 757 Mn) FY 15-16 since its launch in 2009-10, at the fastest growth rate in Indian FMCG market,  as…
Atulit Saxena
30 Mar 2016
 

Real Power

Before Alexander died he asked people to display his empty hands to the world in his last journey. He wished to convey that all the power he fought for is not being taken by him but is being left behind. The warrior code of power lost to the ultimate reality and powerlessness in death. In the same way,…
Atulit Saxena
28 Mar 2016
 

A spanner in the anthem

Imagine seeing young men and women from all over the country, waking up with a look of square jawed determination on their faces as they put on their construction helmets, laboratory coats, overalls and even spectacles in the slow, deliberate manner in which soldiers supposedly wear their body armor…
Anirban Mukherjee
19 Nov 2015
 

Leaving hunger behind

The preponderance of food in today’s social media, rapidly multiplying food reality shows on television and the emergence of an entire cheer-leading squad in the form of food bloggers, reviewers and critics?—?can create a sense that we are living in some kind of a gastronomic golden age.…
Anirban Mukherjee
11 Mar 2016
 

The changing quest for music

An idle fantasy of mine is to be able to go back into one’s own past carrying some wondrous product from today’s time and to confront one’s earlier self with the miracle just to see the reaction. Perhaps nothing would cause more astonishment than a smartphone, but (for the sake of…
Santosh Desai
01 Oct 2015
 

The City as an idea

It is easy to lament about the nature of the city, particularly when in rains. The fissures in the city’s pretences begin to drip more visibly, as the city’s many vulnerabilities get cruelly exposed. The need for urban renewal has never been felt more tangibly, and while the government’s…
Santosh Desai
01 Oct 2015
 

Sholay: Revisiting an epic

Sholay was a tidal wave that engulfed us a little after it was released in 1975. Never before and never after, has a film had that kind of impact as did Sholay. Even today, forty years, after having seen the film only twice (once when it came out and then on television a few years ago), I can recall…
Santosh Desai
01 Oct 2015
 

Who runs the world? Twenty-somethings

The world is being run by twenty-somethings. Strictly speaking, that is a bit of an exaggeration, but it would seem that in a few years time, it might well be true. Giant businesses are being built by people who cannot buy a beer in Delhi. A bunch of kids are dreaming up ideas, hiring people much older…
Santosh Desai
01 Oct 2015
 

The past as anchor for our present?

What role should the past play in our present? How important is it to reorient our sense of the past in order to shape a more meaningful present? One of the key projects of this regime has been to try and fashion a deeper connection with what it sees as a more ‘Indian’ version of history.…
Santosh Desai
01 Oct 2015