It is widely believed that if you are a creative person then you must hate numbers. But at Futurebrands we believe that creativity and brands lie at the intersection of many forces.
On 13th September, the lush green premises of the Futurebrands Delhi office became the site for such an intersection. A team of media planners from (our partners) Media Com came to school their clients in the art and science of media planning.
Madan Mohapatra, Head-Customer Strategy at Future Group and the team broke down the world of media planning starting with the most underrated document in the world – the brief. The workshop started with a discussion on how the brief connects the media planner and the client, went on to cover key principles of media planning and ended with Madan giving an inspired pitch on the intensity of a negotiating table.
The workshop was a key step for us in developing our understanding of the rapidly evolving media landscape where new rules of the game need to be created and old ones updated. All in all, it was a pretty good Wednesday at Futurebrands.