Professor Sanjeev Kumar Jharkhede, Associate Professor & ex-Chairperson, Deptt. of Fashion & Lifestyle Accessories, NIFT, came to futurebrands to share his experiences of creating luxury brands from dying Indian craft traditions. He is among the few people who have worked at the intersection of traditional craft, modern design and timeless luxury.
A short presentation followed by a rich discussion revealed some known truths and many hidden layers of the idea of luxury. His main thesis was that luxury is not an absolute ideal, but is context-dependent. While being a rare combination of time, craftsmanship and the process, luxury eventually gets defined by the user.
As the floor opened, the people at futurebrands added new depth to the idea of luxury, speculating on what makes someone believe in the narrative of luxury. Perhaps luxury is something which lies beyond a reductive rational idea. Perhaps all luxurious things have a touch of the absurd or obsession, something which cannot be contained in narrow boxes of logic. Or perhaps luxury is about rare but fundamental things that humans cherish – shared history, the idea of progress, creating prosperity.
One thing that we all agreed on, was that, a good conversation is truly a luxury worth having.